Communication/Marketing, Direction Artistique

CRUZEL – new logo

Creation of a true identity

BRIEF

The Domain of the White Elves is selling its property and wishes to:

  • update its identity on their signs available in the equestrian center with their new name: “Domaine de Cruzel,” using a photo of a house
  • Create a high-end real estate advertisement for the property

MY INTENTIONS

For the colors, we decided to go for ‘royal’ colors, meaning a blue-violet and yellow to evoke gold.

The black text and white text will contrast with these colors.

Regarding the real estate advertisement, there were specific requests:

  • Highlight the large equestrian estate on the front side
  • Highlight secondary purchases on the back side
  • Include all important and mandatory elements
  • Include photos in the advertisement

Pour finir sur la signalétique, nous avons réalisé une illustration de la maison qui surplombe le domaine de CRUZEL. Concernant la typographie “Domaine de Cruzel”, nous avons choisi la “Labrada” car elle avait un côté personnel non parfaite.