Communication/Marketing, Art Direction, Graphic Design

SICOVAL – inclusivity for elderly

Sicoval x LISAA - Numeric inclusion

Objectives

Given the acceleration of digitization, our elders feel forgotten and overwhelmed. We need to help them understand that they can be supported in bridging this digital divide. We need to communicate in their language, discuss digital topics, and highlight the role of Sicoval and the volunteers.

Answers

Axis: “TIMELESS”

Showcasing seniors as timeless through digital technology. The idea is to demonstrate that their habits remain the same and are even facilitated by technology.

For print media: A1, A3, A4 posters, bus stop advertisements, flyers, magazines. For the web: banners for the website and social media posts.

Sicoval ?

It is an intermunicipal community with a diversity of landscapes, encompassing 36 municipalities. Since 1975, Sicoval has been committed to creating better living conditions for its residents.

Benefiting from an exceptional economic, academic, and scientific environment, the agglomeration can innovate in many fields.

Solidarity is the key word in the agglomeration, as it takes care of residents from its municipalities in need.

Current Situation: According to a study, 40% of the French population does not have complete autonomy in terms of digital use.

Values: “Doing” Innovation & pioneering / Creativity & sharing & “Being” Balances & well-being / Solidarity & citizenship

Goal: To assist and train people with limited skills in the field of digital technology.

Strength in Unity: Sicoval promotes cohesion and collaboration in society.