TTO – taquet toit ouvrant – logo and website

TTO - taquet toit ouvrant - logo and website

UX-UI design, Graphic design

I created a logo, selling flyer, and website for a unique automotive parts product. The designs emphasize precision and reliability, while the website offers a seamless shopping experience. This project aimed to build a strong brand identity and drive customer engagement.

Creating the logo presented a unique challenge, as the client specialized in a small, niche product used exclusively in Mercédès convertible cars. The design needed to subtly incorporate elements of a car and its roof, with a focus on the small opening mechanism. The logo features « TTO, » an abbreviation for the product name « Taquet Toit Ouvrant » (sunroof cleat), ensuring clarity and relevance to the target audience.

I designed a sleek, minimalist one-page website to showcase the TTO sunroof cleat, directing customers to purchase the product on eBay. The site features clear product information and high-quality visuals, ensuring a seamless user experience. This straightforward approach effectively bridges the gap between product discovery and purchase.

I designed a targeted flyer distributed to over 150 Mercedes dealerships, highlighting the TTO sunroof cleat as a cost-effective replacement for defective factory parts. The flyer emphasized the product’s benefits, including time and space savings in workshops, and featured clear visuals and pricing. This direct marketing tool effectively communicated the value of the TTO solution to a specialized audience.