Inclusivity for elderly

Inclusivity for elderly

Graphic design

The objective of this campain is to push elderly people to join the Sicoval in order to get help, for those who need, with informatics. The idea was to show something that makes them remember something and make it easy today.

Given the acceleration of digitization, our elders feel forgotten and overwhelmed. We need to help them understandthat they can be supported in bridging this digital divide. We need to communicate in their language, discuss digitaltopics, and highlight the role of Sicoval and the volunteers.

These three illustrations represent different ways of merging old and new technology, emphasizing the theme of digital transition while maintaining familiar habits.

  1. The Hybrid Computer – The first image humorously blends a vintage typewriter with a modern tablet screen, symbolizing the fusion of traditional writing tools with digital advancements.

  2. The Digital Board Game – The second illustration showcases an elderly person using a tablet for a classic game, reinforcing the idea that while the format evolves, the fundamental activity of playing and engaging remains unchanged.

  3. The Retro-Futuristic Phone – The last image combines an old rotary dial with a modern flip phone, highlighting how communication tools evolve while their core purpose remains the same.

These concepts aim to demystify digital technology, showing that innovation does not erase the past but rather enhances it with new possibilities.

Idea of the axis: Demystifying digital technology.
Notion of generations and relativity towards technology.

Showing that tools evolve, but the need remains the same: to communicate and entertain.

« Times change, but keep your habits. »
The transition is not complicated; it just requires the right support.

This final visual delivers a strong message about digital transition while maintaining familiar habits.

  1. Concept: The image creatively merges a classic typewriter with a modern tablet, symbolizing the shift from traditional to digital technology. The phrase « Le numérique, un nouveau chapitre » (Digital, a new chapter) reinforces the idea that digital tools are not a break from the past but rather an evolution of it.

  2. Target Audience: The design specifically addresses older generations who may feel disconnected from digital advancements. By integrating an old and familiar object with a modern device, the campaign reassures them that transitioning to digital is a natural and accessible process.

  3. Key Message: « Commençons l’histoire ensemble… » (Let’s start the story together) encourages inclusivity and support in the digital transformation journey. The choice of an Instagram post mockup also highlights the relevance of social media in fostering engagement and awareness among different audiences.

This project effectively conveys that digital evolution does not mean abandoning past habits—it simply means adapting them to new tools with the right guidance.