RUGBY BALLS DESIGN – WORLD CUP 2023
RUGBY BALLS DESIGN - WORLD CUP 2023
Graphic design
During the 2023 Rugby World Cup in France, I designed a wide range of custom rugby balls for various brands, ensuring impactful visual communication. With over 30 clients and more than 70 unique designs, these branded rugby balls served as powerful marketing tools during the event.
The project involved creating custom rugby ball designs that aligned with each client’s branding while capturing the energy and excitement of the World Cup. From corporate logos to bold graphic elements, each design was crafted to stand out in a competitive market. The rugby balls were used for promotional events, sponsorship activations, and corporate giveaways, enhancing brand visibility on a global stage. This large-scale initiative successfully merged sports, design, and marketing, delivering high-quality, memorable products for numerous businesses.
These custom rugby balls were designed for various brands, combining corporate identity with sports marketing during the 2023 Rugby World Cup in France. Each ball integrates logos, graphics, and brand messaging, ensuring a distinctive and memorable promotional impact.
With a mix of bold colors, technical illustrations, and creative patterns, these designs successfully enhanced brand visibility and engagement in a dynamic sporting environment.
Beyond rugby balls, I extended the branding and communication efforts to include scarves, printed materials, web banners, and more during the 2023 Rugby World Cup. These promotional items were designed to ensure a cohesive brand identity across different media, reinforcing visibility and engagement. The scarves, for instance, combined sporting culture with corporate branding, offering a stylish yet impactful way for businesses to connect with their audience. By diversifying the designs across multiple formats, I provided comprehensive marketing solutions, enhancing brand presence both online and offline.